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Paid Social

Spend that follows the conversions.

Feed advertising built around cost per outcome. Accounts are structured so budget concentrates on what converts, creative is tested in batches, and tracking is verified before a single pound goes out the door.

If we cannot measure it properly, we fix the measurement before we scale the spend.

What we run

Account structure, creative testing, and the unglamorous measurement work that decides whether any of it is real.

01

Acquisition campaigns

Meta, TikTok, and LinkedIn prospecting aimed at people who have never heard of you, with objectives set to the action that actually matters to your business.

02

Retargeting & retention

Warm audiences handled with different creative and different frequency, so the people closest to buying are not shown the same introduction twice.

03

Creative testing

Hooks, claims, and formats tested in structured batches. Creator-style variations, statics, and cutdowns all get the same fair shot at the budget.

04

Tracking & pacing

Pixel and conversions API hygiene, event mapping, and daily pacing so the plan lands on target instead of front-loading week one.

How an account is run

01

Measurement first

Events, values, and exclusions verified before launch. Bad data makes every later decision wrong.

02

Structure

Few, well-funded campaigns rather than a sprawl the algorithm can never learn from.

03

Launch in batches

Several angles live at once, each with enough budget to reach a verdict quickly.

04

Weekly optimisation

Budget moves toward the winners, losers are cut, and audience overlap is kept in check.

05

Refresh before decay

New variations enter rotation while the numbers are still good, not after they slip.

Where the budget goes

Meta

Still the most reliable conversion engine in most categories, and the best place to test an offer.

TikTok

Cheap reach for hook-led creative, with performance that rewards volume over polish.

LinkedIn

Expensive per click and worth it when the buying committee is the audience.

YouTube

Shorts and in-stream for demand at scale, priced far below the feed in many niches.

The mix is decided by where your buyers convert, not by which platform is fashionable this quarter. Channels that cannot clear the target get their budget moved.

What we report on

The only numbers that decide anything

Cost per lead and per acquisition, against the target you set
Return on ad spend, reconciled with your own revenue data
Creative fatigue curves, so refreshes are timed rather than reactive
Frequency and audience saturation, before they quietly raise your costs
Lead quality feedback from your team, not just platform-reported wins

Reporting is monthly in writing, with a weekly note when something needs a decision.

How we work

Rules we don’t break

Your accounts stay yours. We work inside them, and you keep the history
No spend before tracking is verified. Ever
Platform numbers get sanity-checked against what your CRM actually recorded
We say when to stop. If the maths does not work at your margin, scaling won’t fix it

Budgets are yours to set and yours to see. We charge for the work, not a slice of the media.

Advertising amplifies whatever is already true. A strong offer with a clear landing page scales quickly, and a weak one gets found out faster than anywhere else. If the offer is the problem, we would rather fix that first than spend against it.

Start here

Know your real
cost per customer.

We will review your current campaigns, tracking, and creative, then show you where budget is being wasted and what the accounts should be structured to do.

Request a Free Audit